The 'little shampoo business' selling 'false hope' to women

MONAT says they are considered "inactive" and may have enrolled simply to enjoy product discounts for personal use.In a statement, MONAT said while the company's compensation plan recognised "leadership and team development", commissions were generated through qualifying product sales."The recent introduction of MONAT Meta Social Commerce further empowers market partners to generate income by selling … MONAT products directly through social platforms," Carla Hernandez, the vice-president of global marketing, said.After Chloe*'s experience with MONAT, she has been publicly critical of the business structure of MLMs.She joined in 2024, and a "smart start" promotion, meant she earned about $4,500 through bonuses tied to signing up new customers and recruits.But she says she quickly noticed a disconnect between the success being promoted online and the reality faced by many sellers."It became apparent to me the other reps were actually the main customers," she says."Most people are not making any money when you factor in how much they're actually spending on the products."At the same time, she says the work seeped into almost every part of her day She estimates spending three to four hours creating content, messaging potential recruits and participating in team chats and training calls."You couldn't go anywhere … unless you recruited," she says.Since launching her Instagram page, Chloe says she has heard from more than 100 women who say they have been affected by MONAT's business model or have concerns about someone involved."I just want other women to be able to make an informed decision," she says.Looking back, she now questions whether sellers really operate independent businesses."You're told you have your own business," she says