For Levi, 15, and his mates, "looking good" is always front of mind."When I go out, you know, I want to have like a good reputation," he says."Yeah, same. I want to make sure I'm always looking good and sharp, as much as I can," Nate, 15, says. Caring about our physical appearance isn't anything new, but there is a new movement that's taking it to the extreme.This movement is called "looksmaxxing", and it is targeted at young men It's all pseudoscientific," he says."They have a whole bunch of measures, things like facial symmetry, jawline definition, and something called 'canthal tilt', which is the angle of the outer corners of your eyes."They try to measure these in a quantitative way, and then that defines whether you're good-looking enough, or good-looking at all."So, naturally, when you use such quantitative measures, it becomes a hierarchy thing." When hierarchy comes into it, this is where some people, such as Raven, see the movement becoming problematic."I think it [looksmaxxing] might have started as a way for people to become the best version of themselves that they can, but it very much has just become, more so, about 'out-mogging' … just being better than other people, and I think that's very toxic because we already have enough beauty standards that are unachievable."The term "mogging" comes from AMOG, which stands for Alpha Male of the Group