Scammers are using fake articles to convince Australians to put money into fraudulent investment platforms.Some victims have lost hundreds of thousands of dollars to the industrial-scale operation, which spends big on Facebook ads to reach potential targets.Here is how the scam works, as well as some clues about who is behind it.The scam starts with an ad on Facebook.It paints a picture of a dramatic "on-air revelation", using an AI-generated image of Australian celebrities facing off.There are dozens of ads just like this one, often involving senior ABC reporters and popular politicians.Clicking on one will take you to the centrepiece of the scam: an almost perfect clone of the ABC News website.All the trimmings of the website are pixel-perfect, all the way down to the iview and Listen tabs.Each variation on the fake story will describe a scene where a public figure is caught hiding a "secret approach" to investing.They use AI-generated photos, often made to look like they're taken from behind the scenes on a TV set.In one of them, Opposition Leader Angus Taylor has his personal bank details displayed by hackers while appearing on Insiders.In another, he is confronted by Tasmanian senator Jacqui Lambie for talking down to everyday people.The articles all use the kind of punchy language that is characteristic of generative AI."Lambie's fist hit the desk so hard the water glasses shook," one article says.The short sentences and dramatic scenes all come with a peppering of genu