And we charge everything at the highest possible price that we can. "And often things that are far more important to life, [such as] basic food and housing, access to healthcare."So if you're not happy about the World Cup, then start to think about all the other things you're not happy about and why we should think about changing the structure of everything rather than just the World Cup."Dr Szymanski also countered the argument that many dedicated fans were unable to attend due to the pricing structure."It's not that I love the fact that FIFA are charging these prices I think it's shocking price gouging," he said."I'm just saying that I don't think our objective in life should be to make life good for people who claim that they are the true fans, because actually there are way more people who like the World Cup than could ever fit in the stadiums."Most of FIFA's revenue comes from TV broadcasting rights, followed by marketing, licensing, and then tickets.In non-men's World Cup years, the not-for-profit organisation operates at a loss of several hundred million dollars