When baseball legend Babe Ruth's jersey sold for nearly $35 million two years ago, it broke the record for the most expensive piece of sports memorabilia in history.Diego Maradona's 'Hand of God' jersey fetched $13.5 million, and earlier this year, one of Sir Don Bradman's baggy greens got its highest price yet, $460,000.Unlike the Panini stickers, which fans feverishly trade in their millions during a World Cup, these items are not mass-produced or easily attained.And that is the way Ghana coach Carlos Queiroz likes his World Cups served, rare."The number of teams that can qualify for this competition can turn it into something vulgar and ordinary," he said after Ghana's 2-1 loss to Croatia yesterday The extra games, and therefore broadcast, marketing, and ticketing revenue, are just too lucrative to turn down. "Where we used to talk about football, it is now moneyball," Queiroz said.He might not be wrong, but will he be converted into a believer if Ghana can pull off a win over Colombia?It might not be a Babe Ruth jersey, but if it is a Panini sticker that completes the set, that can be just as valuable.