Routine."Dating apps have always been part of this scene and the environment," she says But he's sceptical it addresses what's actually driving people away."People are realising that these platforms are not necessarily here to serve their best interests — they're here to make money from data and interactions," he says."This is not going to be a silver bullet to fix all of the dating app industry's problems."Holly Bartter's business, Matchsmith, offers what might be the most human possible response to the app experience: she swipes for her clients, screens their matches, manages early conversations, and hands things back over when a real date is on the horizon