"It didn't leave them much wriggle room." "That leaves them with not too many places to go, but they really obviously want to emphasise this community aspect."The party has no leader and will give its members a 'free vote', meaning they can vote issue by issue in line with what their constituents want them to.A political party would likely be able to manage campaigning resources differently and support multiple candidates, as opposed to independents.In a statement to SBS News, CSA said the "strength of the country is based on the strength of our communities.""Community Strong has come out of the community and will build on achievements of community independents to give Australians an alternative to the two-party system that has let them down."Sheppard said the new party was trying to differentiate itself while also squeezing into a very small spot "on the political map.""There's obviously an electorate out there for a centrist party that cares about the environment, but it's not a huge part of the electorate, and I think their name reflects how difficult that is."An expert in political marketing at ANU, Dr Andrew Hughes said the importance of political branding had shifted over the last ten years, making something like a party's name "more important than ever.""The right name can really tell a story, and that's what it's all about in the digital age: storytelling," he said "Community Strong doesn't really have that sense of what you might stand for — it could mean a lot of things."He said time would tell if the name proved to be an issue for the party, which could rebrand down the track if required