Melbourne fashion designer Klaudia Burzynska has given up on trying to get her designs taken down from Shein. Since she launched her business, Things You Really Like, on Etsy in 2020, Ms Burzynska said she has found so many duplications of her designs — and even lifted marketing materials — on Shein she has lost count."The first time I saw them was when I was going through Pinterest and I got an ad from Shein of my own photos and my own T-shirts," she said. "That was a bit of a surprise for me."That's when I went looking in there … and then it was never-ending, I could just keep looking and finding them."The Chinese fast-fashion retailer provides a portal for people to make an intellectual property (IP) infringement claim against Shein itself and its vendors. The portal requires the claimant to provide details on when and where the infringed item was first published and providing images of the work. It's a process Ms Burzynska found tedious; it took hours to make claims for multiple items — time she does not have as a sole trader. She said she was concerned the duplication could lead people to think she was copying Shein or dropshipping — a business model where sellers purchase from third parties after receiving orders and do not keep stock on hand."I think it's damaging my reputation as a brand because if there are people that were considering purchasing my products, they would start doubting the authenticity," she said. Shein is among multiple businesses emb